The Project
BAKEY is a bakery chain specialized in artisan breads and pastries. Their stores are located across neighborhoods in the city and serve a diverse group of customers. From young people to older folks, locals and expats, busy citizens and families with children.
The app aims to deliver a seamless online ordering experience for customers who like to have more personalization in their food choice while cutting down waiting time at the store and being able to track their order on the way.
Reference
- Analyzing the young customer's usage of the online delivery service in Vietnam
- Gen Z Customers’ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam
- Vietnam Online Food Delivery Market Report by Order Method (Mobile Application, Website), Cuisine (Vietnamese Cuisine, Western Cuisine, Italian Cuisine, South Asian Cuisine, and Others), and Region 2024-2032
- Gen Z Customers’ Continuance Intention in Using Food Delivery Application in an Emerging Market: Empirical Evidence from Vietnam
- Vietnam Online Food Delivery Market Report by Order Method (Mobile Application, Website), Cuisine (Vietnamese Cuisine, Western Cuisine, Italian Cuisine, South Asian Cuisine, and Others), and Region 2024-2032
Low-fi Prototype and Usability Research
Research goals: find out if the users can successfully and easily complete the process of ordering and paying on Bakey app, if not, what are the challenges
We conducted a usability test with 5 participants using unmoderated usability study method. We collected user's responses and created an affinity diagram
We conducted a usability test with 5 participants using unmoderated usability study method. We collected user's responses and created an affinity diagram
Noteable themes:
2 out of 5 users were uncertain about the store they picked due to lack of confirmation
2 out of 5 users found icons on navigation bar ( tab bar) hard to tap
2 out of 5 users were uncertain about the store they picked due to lack of confirmation
2 out of 5 users found icons on navigation bar ( tab bar) hard to tap
